💪 These webinar platforms will give you the tools you need to succeed 🚀 Click to Tweet Webinars are an effective way to convert leads into paying customers, but only when done right. If you’re going to use your webinar videos like that, you’ll want a platform that makes it easy to lock webinars behind a form. Top B2B buyer content formats ( Source: Demand Gen Report) Webinars are the number one type of content that B2B buyers are willing to register for with their email addresses. Videos of past webinars make great on-demand content for your website, especially if you’re a B2B company. What will you do with the videos after the webinar? If you want to interact with your audience, check out the engagement features that each platform has. The most cost-effective platform for an audience of 30 might not be the same as for an audience of 3,000.Īre you just planning to talk while your potential customers listen? Or will you engage with them - for example, by conducting a poll during the webinar? Many webinar platforms limit the number of live attendees you can have at each pricing tier.
How many attendees do you expect per webinar? Look for a webinar platform with features that help you reach your goals. Will you use them for lead generation or lead nurturing? Thought leadership or demonstrating products?
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